News article:
Do Your Research

16-10-2006

Use the internet to find out what people are looking for.
Go to http://inventory.overture.com. It will tell you how many times people have searched for a particular word on Yahoo, the search engine, in the past month, and is a fantastic rough-and-ready guide to how many people are interested in bath toys or whatever.
Last month, for example, there were 786 hits for online pet shops while fluffy dice got only 30 hits.