News article:
Cost Effective Marketing

30-10-2006

Question - How Do You Handle Prospects?
A prospective customer calls requesting product, service and pricing information.
Do you
a) Prepare an expensive, bulky sales pack and send it by first class mail. (With a little luck it'll reach the prospect within 2-3 days).
Or
b) Do you send your full colour eBrochure instantly via email, detailing your products, services and pricing.

Don't think we need answers on either postcards or eCards really.<>

Ebrochures have been around for some time in one format or another, but with the advent of faster internet connections and distribution techniques, they have now become an extremely attractive option.

An eBrochure can be sent by email or pressed on to a CD in order to market your products & services. They can be sent by email at almost negligible cost and as many times as you wish. One immediately apparent benefit over current paper based brochures is the saving in relatively high re-printing cost.p>

Once you have your eBrochure, incorporate it in your website for people to download.p>

Ebrochures = a cost effective way to market your business...