Having been secretly visited over a period of months by members of the judging panel, The Masons Arms phenomenal food led Bill to be invited to participate in a 'cook-off' between the three best judged chefs in the Country.

Bill came away from last nights award ceremony, held at The Dorchester, as runner-up for his dish of milk poached shoulder of Gloucester Old Spot Pork, Parsnip and Date Purée, fried Sweet Potato and wilted Thyme Spinach. Well done Bill.

The Mason's Arms at Swerford on the A361 Banbury Road has been awarded the coveted "Bib" in recognition of its "good food at moderate prices", with three courses for less than £28.

Chef owner Bill Leadbeater, who worked for Michelin-starred chef Marco Pierre White at Harvey's restaurant in the 1980s, said he was delighted with the award. "It's about good quality and good value, which is all we stand for."

www.masons-arms.com

The research carried out by Fasthosts, shows that 68 per cent of companies are missing out on potential sales since consumers use search engines as a first point of call to search for products and services. Giving out a web address is not enough - enterprises must submit to search engines to advertise their online presence.

In 2005 online sales are forecast to reach £19.6bn, up 35 per cent from the previous year (£14.5m) and accounting for 7 per cent of all retail spending (Internet Advertising Bureau). According to Fasthosts, online spending in 2006 could increase even more substantially if trading outlets improve their visibility online.

"Companies that believe it's enough to register a site and stick the web address on business cards are naive. If you are not listed on Google or Yahoo, your web site might as well not be online," said Andrew Michael, CEO, Fasthosts. "The search engines are the first port of call for most of the consumers, and the higher the ranking the bigger the chance of a sell."

To ensure its visibility online, companies should submit their web sites to search engines immediately after web site registration and continue submission updates on a regular basis. To achieve the best results, relevant keywords need to be included on the homepage, in meta tags, in the coding pages and, if possible, in the domain name.

511 businesses participated in the online survey carried out in June 2005 by Fasthosts. 68 percent of respondents admitted that they do not submit their website to search engines, which accounted for 348 votes.

The Security and Protection Agency provides experienced and fully approved security personnel and services throughout the Midlands and London.

The Red Works is pleased to announce the completion of a website for the Association of Rootes Car Clubs (ARCC).   

The Association of Rootes Car Clubs (ARCC), is an association of 12 UK-based clubs catering for owners and enthusiasts of vehicles built by the Rootes Group, its predecessors and immediate successors. 

The ARCC was instrumental in the formation of the Rootes Archive Centre Trust, a registered charity devoted principally to the preservation and use of a large collection of drawings from the engineering department of the Rootes Group. 

The Safe and Local Supplier Approval (SALSA) scheme was officially launched this week at the International Food Exhibition at Docklands' Excell. 

Sustainable Farming and Food Minister Lord Jeff Rooker launched the scheme at the show on Monday 19 March.

SALSA, developed by the BHA (British Hospitality Association), BRC (British Retail Consortium), FDF (Food and Drink Federation) and NFU (National Farmer Union), will work with the local producers to ensure they have good food safety procedures in place.

Previously there was no national scheme, but now members of SALSA will need to meet the necessary legislative requirements.

Under the SALSA scheme, producers and processors will be able to achieve and display their credentials to all potential buyers. This web based scheme, designed and developed by The Red Works UK Ltd, will provide information for suppliers, buyers, assessors and administrators and thus will open new opportunities for all of them.

Administrated by the Institute of Food Science Technology (IST), the website will provide central guidance and will oversee the auditing and accreditation process.

For further information of the SALSA scheme, go to www.salsafood.co.uk, or e-mail info@salsafood.co.uk.

The system, which enables Secondsite clients to access a wide range of information, has been developed to be totally adaptable per client.  From placement information and submission of timesheets to uniform allocation and support documentation, Secondsite consultants now have a unique platform to tailor make support solutions for their customers.

The Red Works is pleased to announce the completion of a website for Barr's Nurseries 

Barr's Nurseries is a specialist Nursery that grows and sells ornamental plants for your garden. They specialise in growing Shrubs, Herbaceous Perennials and Summer Container Plants. As gardeners, Barr's believe that they have a duty to protect and encourage wildlife so, where possible, Barr's produce their plants without recourse to pesticides or herbicides.

The Red Works is pleased to announce the launch of the Masons Arms website.

The new website features menus served up from a mysql database giving the pub and restaurant management easily updatable menus.

The website is based on the new brand identity developed for Bill Leadbeater by The Red Works.

The Red Works first brief for Hyltons Restaurant is to design and develop a website.

The SPA provides clients with reliable and fully trained security personnel portraying high standards of professionalism. The Red Works was brought in to intially design a brand identity and then to design and develop a website. 

SPA director Tim Butt said, "We are really pleased not only with the work carried out by The Red Works, but also by their professional service. It is great to come across a company that has the same attention to detail as we do."

The SPA can be contacted on 0845 6431811.

The Red Works is proud to announce the launch of a new website for Hylton's Restaurant. Award winning chef Hylton Bradley opened his restaurant five years ago and in a short period of time has gained an impressive reputation for his outstanding menus of modern English cuisine. 

"I'm extremely pleased with our website, it reflects perfectly what we are achieving at my restaurant.  The process was simple, quick and did not impact upon my already busy schedule. Great work." 

This latest website builds upon The Red Works rapidly expanding client base of impressive restaurants. TRW 's Mark Turner said,  "Our ability to reflect the individual character of our clients businesses and aim their websites at their target audience, together with developing solutions that benefit both client and user alike are key strengths of The Red Works. The leading local restaurateurs have recognised the benefits we can add to their business".

Amberleaf, based in South Wales and Oxfordshire, offers a complete tree health management service, dedicated to the enhancement and the protection of the environment ensuring through their expertise and objectivity the safety, preservation, functionality and beauty of our natural surroundings.

RWs Director Fiona Turner said "to develop and execute marketing and PR plans for an award winning establishment such as the Masons Arms is not only an exciting opportunity but also a tremendous testimonial for The Red Works".

Web Address www.thebowlinggreen.co.uk

The Red Works is pleased to announce the completion of a website for The Bowling Green Steakhouse Restaurant and Hotel. 

The Bowling Green has recently been extended to create a superb steakhouse restaurant, possibly the best in Oxfordshire, and a 6 bedroom private hotel.

Established in June 2003 by Andrew Villars, Arrowhead Consulting provides consulting and interim management services across the retail and leisure industry.

Meeting the challenges of today's swiftly changing retail environment has never needed more energy or vision. Now you can have a team behind you to support you in times of change, whether through improving your retail delivery, finding expert management to fill those key posts, or simply through providing high-quality executive coaching for yourself or your people. 

Arrowhead Consulting have the experience, the expertise and the understanding to move your retail business forward, whatever your needs.

The Red Works will carry out media planning and buying for all Secondsite branches across the UK. 

Secondsites Managing Director Liam Nugent said "we chose The Red Works because they fully understand Secondsites business and their positive relationships with the media both locally and nationally, translated into Secondsite getting the best rates and most efficient media campaigns possible in our market. I very much look forward to working with a company who not only understands our industry but who also has an excellent proven track record in marketing". 

With many years experience The Red Works ensures that its clients get the best ROI when it comes to public relations, DR campaigns, media buying and promotional services.

The survey, "The Changing Face of Marketing and Communications in Today's Creativity Economy," reveals that the Alternative Nation has arrived in full force. Nearly half (49 percent) of senior executives surveyed recognize that reaching audiences only through traditional mass media is no longer effective and are actively developing ways to reach consumers through more customized means. Furthermore, a whopping 76 percent of senior executives are already experimenting with "alternative" media — defined as any advertising or marketing besides television, radio and print media. "Companies are just beginning to realize how many new marketing channels are emerging as a direct result of the Creativity Economy," says Jennifer Risi, Executive Vice President in the Global Strategic Media Group at Weber Shandwick, who commissioned the survey. "Recognizing and seizing these opportunities will mean the difference between success and failure in this new age of communications." 

Social Networking and Niche Marketing on the Rise
After leading non-traditional marketing strategies such as Web sites, customized events, community outreach and direct mail, companies are turning to social networking as a way of communicating with customers. Nearly seven out of 10 (69 percent) executives use this strategy today. Notably, this figure is on par with company use of traditional magazine advertising (68%).

The power of niche marketing — a technique that first gained steam with consumer goods companies — is also taking hold across a wide array of industries. Presently, 61 percent of respondents use niche marketing to advertise and market to customers. As the Creativity Economy gains traction, companies are realizing that customers are demanding customization and personalization in every facet of their lives — and companies at the forefront of innovation are answering that call in growing numbers. Some of the other non-traditional tactics being employed at higher levels than anticipated include culturally driven marketing (47%) and online video (33%). "Reaching consumers in new and innovative ways is the linchpin of the Creativity Economy," says Billee Howard, Executive Vice President and Managing Director in the Global Strategic Media Group at Weber Shandwick. "The Creativity Economy has completely redrawn the parameters of the communications landscape. To succeed, companies need to devote considerable time and resources to creating more personal relationships with customers." 

Usage and Planned Spending of Alternative and Traditional Media  

	Currently Use	Plan on Spending More In Next Five Years (Rank)
Web site	91%	66%  (1)
Customized events for specific demographic targets	81	54     (2)
Local community outreach	79	40     (5)
Direct mail	76	32     (8 tie)
Social networking	69	37     (6)
Magazine ads	68	18     (13)
Micro or niche marketing	61	43     (4)
Internet banner ads	56	46     (3)
Newspaper ads	54	13    (17tie)
Radio ads	48	21    (11)
Culturally driven marketing	47	36     (7)
National event marketing	45	19    (12)
Outdoor advertising	45	15   (16)
Telephone or telemarketing	38	17    (14)
Cable TV ads	37	22    (10)
Online video	33	32    (9 tie)
Product placement	32	16    (15)
Network TV ads	29	13    (18tie)
Avatar-based marketing	8	2    (19)

Source: Weber Shandwick/KRC Research, 2006

Over the next five years, the leading areas for increased marketing expenditures are Web sites (66 percent), customized events for demographic targets (54 percent), Internet banner ads (46 percent), niche marketing (43 percent), and local community outreach (40 percent). Social networking and culturally driven marketing are also expected to grow, according to over two-thirds of senior executives surveyed (37 and 36 percent, respectively).

Increased spending is not expected to be as high over the next five years in the areas of network TV ads (13%), newspaper ads (13%) and outdoor ads (15%). Avatar-based marketing received the lowest anticipated increased spending estimate (2%), although we can expect that percentage to change as more companies learn how to use this new medium effectively.

As traditional media gradually gives way to alternative media, the opportunity to unearth new and innovative methods for reaching key constituencies is greater than at any other time in recent memory. "We're in the early days of a totally new media era," says Howard. "Those companies that do not combine the new media paradigm with the best of traditional media will most certainly do so at their peril."

[1] Creativity Economy is a term coined by BusinessWeek used to describe the new economic environment. You can obtain additional information at www.businessweek.com

The Changing Face of Marketing and Communications in Today's Creativity Economy
A total sample of 104 senior executives (CEOs, presidents, chief marketing officers and other top executives) were interviewed by telephone from June to August 2006. KRC Research conducted the survey for Weber Shandwick.

About KRC Research
KRC Research is a full service market and attitudinal research firm. Research partner to Weber Shandwick and other Interpublic Group agencies, KRC specializes in strategic communications research, including research to support product communications, corporate communications, public affairs, and social marketing. KRC provides a full range of primary research services, including surveys, focus groups, and executive interviewing. Find out more at www.krcresearch.com.

About Weber Shandwick
Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications, media relations, public affairs, reputation and issues management, and offers corporate communications counseling services. Weber Shandwick also provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. In 2006, Weber Shandwick was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for outstanding achievement in public relations. To learn more, please visit www.webershandwick.com.

Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG), which is one of the world's leading organizations of advertising agencies and marketing services companies.

The Red Works is pleased to announce the completion of a website for Mustard 24 Ltd.

With more than ten years of experience working in and around the music, film and entertainment world Mustard offer temporary personal assistants to time pressured professionals from the world of film, business, sport and music, whose work takes them on the road.

Situated in Chipping Norton, Elmsfield has expanded significantly, reflecting the growth of their tenants and lease-holders. Proprietor Edwyn Stobart said, "Our ability to offer businesses flexible solutions coupled with our unprecedented attention to security has led to a requirement to bring our online presence inline with our business strategy."

Dan Gillbanks will be promoted into the Sales Manager position and James Gardner, Workshop Manager, will take on more responsibility within engineering (with a further 32 years experience between them).  We are also pleased to welcome a new member of staff, Kieron Gunn, to the expanding County Pumps team.

As always, we are dedicated to providing the best possible service and hope the changes will enable us to continue to build for the future.

Paw Paw is an independent, midlands based chain of restaurants and delivery kitchens that prides itself on offering the freshest taste in chinese cuisine and a standard of service that's second to none. 

People registering on the website will not only receive details of new menus and promotions but will also enjoy exclusive e-club offers.

"The Red Blogs" is the personal views of our team and has been launched as a way of communicating with existing and potential customers alike in a format that offers the ability not to be too constrained in approach.

View Now

Web Address www.rjshair.com

The Red Works is pleased to announce the completion of a website for RJ's.

Located in Banbury, Oxfordshire, RJ's is the leading barber shop in the area and, with the opening of the new additional hair salon, RJ's now aim to widen their reputation and offer first class hair styling and colouring for both sexes.

RJ's pride themselves on friendly customer service, that is second to none, and the highly technical abilities of their skilled team of barbers, stylists and colour technicians.

RJ's Hair also supports local apprenticeship initiatives.

Naturally we are delighted.

In the first instance The Red Works will be developing the new website for RJ's Salon and will also plan and execute a short term PR campaign on their behalf.

The Safe And Local Supplier Approval scheme is an initiative supported by DEFRA and the BRC to promote easy sourcing of local food products to the retail and catering industries.

The Red Works is pleased to announce the completion of a website for The Pedal Car Paradise Company.

An ecommerce site that offers an incredible range of pedal cars, bikes, planes, tractors electric cars and rocking cars.

Exclusive to Pedal Car Paradise is the limited edition Superman pedal car, an amazing toy that's set to become their best seller and they also stock the Red Retro Racer pedal car that appeared
in the movie Santa Claus 2 and was recently featured in Top Gear
Magazine.

Don't think we need answers on either postcards or eCards really.<>

Ebrochures have been around for some time in one format or another, but with the advent of faster internet connections and distribution techniques, they have now become an extremely attractive option.

An eBrochure can be sent by email or pressed on to a CD in order to market your products & services. They can be sent by email at almost negligible cost and as many times as you wish. One immediately apparent benefit over current paper based brochures is the saving in relatively high re-printing cost.p>

Once you have your eBrochure, incorporate it in your website for people to download.p>

Ebrochures = a cost effective way to market your business...

Secondsite have recently opened their forth branch in Wolverhampton as part of their continuing expansion programme. 

Best wishes to Liam and his team!

www.secondsiterecruitment.com

Bradbury's are an independent team providing a specialist surveillance & investigation service to clients that require the backing of evidence & intelligence gathering. 

Based in the Midlands, Bradbury's operate extensively throughout the UK and undertake operations overseas.

The decision to focus more on e-marketing was due to Hylton's desire to explore a more personal approach to his marketing.

Using recently adopted AJAX technology the websites secondary navigation links load content into the page without having to refresh (reload) the page. 

This process is useful for websites with black or dark backgrounds as it removes any flicker of white.

Jump Ahead are market leaders in producing locally targeted full colour publications that actually work for their advertisers. Their latest publication has the largest distribution in OX10 offering their advertisers the most effective advertising platform in that area.

The truth is that in today's market even the best companies need to sell its image and brand in order to succeed. This is achieved primarily via the company logo as it is associated with all of the company media: letterhead, envelopes, websites, business cards, brochures and advertising campaigns.

Many companies will choose to have their logo designed internally. This has the potential of producing good results, but it can depend on the talents of the individuals involved. Often times, it will be hard to come up with a high-quality logo this way. The time and resources spent on the efforts will simply not be worth it.

Problems designing a logo in-house stem from the fact that it is often difficult to picture an effective marketing image when one is too closely tied to the business itself, and is all too familiar with the details and inner-workings of the company. This will often complicate the image that is attempting to be portrayed rather than clarify. Remember, a good logo design needs to be simple and eye-catching, yet unique to the company's core mission.

The question then becomes: why not outsource to a company that specializes in logo design?

Logo Design just happens to be one of our specialities.

The Masons Arms at Swerford has chosen The Red Works to redesign the restaurants branding and develop their website. Award winning Chef Bill Leadbeater, who has previously worked as a chef for Marco Pierre White and Gordon Ramsay, took over The Masons Arms in 2003 and runs the classic, stone built pub with his wife Charmaine.

In a short period of time, The Masons Arms has attracted critical acclaim which recognises attention to ingredients, level of service and the creation of a truly sensational dining experience.

Web Address www.secondsiterecruitment.co.uk

This week saw The Red Works launch the new corporate website for Secondsite Recruitment, Oxfordshire's leading independent recruitment consultancy.

Although having previously had a website, Secondsite decided that a more contemporary site was necessary to take the business forward. The new interactive and flexible website incorporates a high quality, professional design aimed at showcasing Secondsite Recruitment's services to both job seekers and employers looking to outsource their recruitment processes. An inbuilt vacancies database allows the latest job details to be added in seconds and users are able to apply for positions whilst online.

Chippy Lippys is a women's networking group based in Chipping Norton. 

It meets on the first Wednesday of every month from 7:30-9pm in the Chequers, Goddards Lane, Chipping Norton, OX7 5PT (next to the theatre). There is no membership fee and everyone pays £5 per meeting on the door. 

Chippy Lippys offers a great opportunity to make business contacts and friends in a relaxed and friendly environment.  The group allows women to share ideas about developing and growing their businesses, meet potential clients and make connections that help in both their personal and professional lives.

Fiona Turner, Marketing Director of The Red Works (UK) Ltd said "to have a successful campaign recognised by another business is an honour and a testament of the ability of The Red Works to really achieve results for our clients, the team is delighted at the prospect of developing a high profile campaign for PawPaw Group which we are confident will be as equally successful"

We knew this! 

www.masons-arms.com

The Red Works is pleased to announce the completion of a website for the Divine Garden Company.

The Divine Garden Company is based in Oxfordshire and are a team of imaginative designers and skilled tradesmen with a wide knowledge of hard landscaping, plants and planting, they specialise in smaller gardens, courtyards, balconies and roof terraces, creating beautiful exterior spaces to complement the rest of your home whether contemporary or traditional in design. 

Join them for an afternoon of Pimms, Champagne and Canapés on Saturday July 14^th when you'll be able to see some fine examples of their work, see Divines website for details.

For details see their website at www.thejoinersarms.com 

Web Address www.thejoinersarms.com

The Red Works is pleased to announce the completion of a website for The Joiners Arms, Bloxham.

Register online to receive early notification of all future events, special offers and seasonal promotions.